How to recognize a good marketing consultant?
Posted by Kayla on Sep 20, 2014
Businesses of all sizes need to increase their revenue by improving their efficiency on the market, enhancing the revenue and gaining a competitive advantage.
A good marketing consultant can help you achieve such goals and more than that. From branding to search engine optimization marketing and affiliate promotions, services cover a very wide range of requirements and business needs. The services are definitely differentiated depending on the client and his/her business vision.
The charge system practiced by a marketing consultant is very important to know and understand.
Fees usually vary depending on the processes and projects required, but there will normally be a monthly retainer for the marketing services.
All the billing details and the rates have to be included in the service agreement the client signs with the marketing consultant. There should also be some specification about the duration of the development initiatives and the extent of the marketing campaigns so that you can get a close-to-reality cost estimate.
Normally, it would take between four and six weeks for branding projects, to give just an example of how much time is required for one task in particular.
Before contracting a certain marketing consultant, it is good to know whether the company is specialized in just one industry sector or it covers a diversity of domains. Depending on your situation, choosing to work with a team that can easily switch between various industries is the ideal way due to the limitations that appear when focusing on one segment alone.
The size of your business is not relevant, and it is good to work with a marketing consultant that doesn’t pay attention to how large the company is. Such an attitude towards clients shows lack of discrimination and respect for the customer no matter the domain, the revenue and the business standards.
It is important to know what a marketing consultant can offer for a certain budget if you are constrained by money limitations. Thus, brand development, strategic planning, public relations or creative projects are just a few examples of what could serve well for the development of your business according to the demands and the laws of marketing.
If you also plan to promote the business on the Internet, some additional marketing challenges will have to be dealt with, but such tasks are not a problem for a pro.
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